William Lay

William Lay is the co-owner, general manager, and head coach of All Bodies Strong, a fat-owned and operated, size-inclusive strength and boxing gym. As a fat, queer coach with a background in clinical counseling, William blends trauma-informed care with strength training to help clients build a healthier, more affirming relationship with their bodies—regardless of size or background.

After discovering powerlifting and strongman ten years ago, William found a home in movement and a path to body acceptance. Since then, he’s dedicated his coaching to creating brave spaces for those who have been marginalized or harmed by traditional fitness. His mission is to meet people where they are, honor their lived experiences, and help them thrive through movement that celebrates strength and autonomy—not punishment.

“Your body is amazing—it houses your power, spirit, and strength. Your body is perfect just the way it is.”