Finding the balance between your body-neutral mission and effective lead conversion can feel challenging. You’re not alone in this struggle. Many of us grapple with aligning our inclusive values with the marketing strategies available today. This webinar reveals how to leverage Facebook ads for targeted outreach, ensure your messaging consistently builds trust, capture lead information without intrusion, and automate lead nurturing with authenticity. Plus, we’ll cover how to align your online engagement with the in-person experience to maintain comfort and trust from the first click. Join us to transform your marketing into a force for positive, body-neutral engagement, making every aspect of your strategy deeply meaningful and aligned with core values.
BIO: Operating two women’s gyms in Maine, Stacy has transitioned from a professional designer to a fitness entrepreneur, leveraging her inclusive marketing approach for success. Her second gym location achieved profitability within just one month by using body-neutral strategies and a repeatable system she designed in her first location. The core of her mission is to shift the fitness industry away from emphasizing physical appearance to celebrating the universal benefits and joy of movement. Through Feel Strong Brands, Stacy offers marketing tools and coaching to help fitness professionals create inclusive spaces, complemented by the Feel Strong Movement, a directory that connects individuals with like-minded gyms and trainers. Stacy is deeply committed to promoting an inclusive and empowering fitness experience for everyone.
BPFA Board Member Christine DeFilippis sat down with Speaker, Writer, Activist and Researcher, Ragen Chastain for a live learning. As a leading voice in the body positivity and Health at Every Size (HAES) movements, Ragen brings a wealth of knowledge and expertise to the table. Far too often, the fitness industry perpetuates harmful myths and stereotypes about body size and health. Ragen debunks these myths and shares evidence-based research on weight, fitness, and health.
Here’s a peek at what Ragen covered during the session: ●Understanding Weight-Neutral Fitness: the concept of weight-neutral fitness and its importance in promoting inclusive and accessible health and wellness practices. ●Exploring Research on Weight, Fitness, and Health: Get ready to dive deep into the latest research surrounding weight, fitness, and health. Ragen unpacks common misconceptions and sheds light on the truth behind the data. ●Marketing Weight-Neutral Fitness: Learn how to effectively market weight-neutral fitness programs and services. Ragen shares valuable insights and strategies for reaching diverse audiences and creating inclusive spaces. ●Debunking Myths Around Larger Bodies: challenge stereotypes and dismantle harmful myths about larger bodies. Prepare to be enlightened and inspired!
Whether you’re a fitness professional, health enthusiast, or simply curious about alternative approaches to wellness, this event is for you. Join us for an enlightening conversation with Ragen Chastain & Christine DeFilippis and discover a new perspective on health and fitness.
Don’t miss out on this empowering opportunity to embrace every body and celebrate the beauty of diversity!
All of us a BPFA Headquarters are wishing you the best in the new year. To help kick things off right, here’s a list of some of our favorite books, blogs, and social media accounts from 2023.
-“Fit Nation: The Pains and Gains of America’s Exercise Obsession” By Natalia Petrzela. “How is it that Americans are more obsessed with exercise than ever, and yet also unhealthier? Fit Nation explains how we got here and imagines how we might create a more inclusive, stronger future.”
-“Fire in My Eyes” by Brad Snyder. “An American Warrior’s Journey from Being Blinded on the Battlefield to Gold Medal Victory.”
-“Lifting Heavy Things: Healing Trauma One Rep at a Time” By Laura Khoudari. “Most people at one moment in their lives experience trauma. Lifting Heavy Things empowers its readers to use any form of exercise, from strength training to cycling or walking, as a tool of healing.”
-“Leaders Eat Last” by Simon Sinek. “For a company to be successful, its leaders need to understand the true purpose of their organization, and use that purpose as a northstar not only in how they conduct themselves as a business, but also in how they care for those in their charge.”
-“The Long Run” By Matt Long. “New York City firefighter’s emotional and inspiring memoir of learning to run again after a debilitating accident, based on the wildly popular March 2009 piece in Runner’s World magazine.”
-“The Mental Impact of Sports Injury” By Carly McKay. “Using analogies from everyday life, The Mental Impact of Sports Injury bridges the gap between academic research and practical settings in an informative, yet easy to follow guide to the psychology of sports injury.”
Podcasts
-“The Dirtbag Diaries” – “The campfire tale—it’s ubiquitous in mountain culture. As long as we’ve climbed, skied, boated or traveled, we’ve been telling stories. In March of 2007, Fitz launched The Dirtbag Diaries, a grassroots podcast dedicated to the sometimes serious, often humorous stories from wild places. What began as a solitary experiment has evolved into collaboration between writers, photographers, artists and listeners to produce the type of stories that rarely find homes in the glossy pages of magazines.”
-“Handsome” By Tig Notaro, Fortune Feimster, Mae Martin. “Every week, the handsome hosts field a question from a friend and attempt to answer it together, covering every subject you could think of. Along the way, Tig, Fortune and Mae tell plenty of stories and just generally have a ridiculous time.”
-“Handy Ma’am Hotline” By Mercury Stardust. “Come hang out and get your DIY, trans life, and random questions answered on the Handy Ma’am Hotline!”
-“Recovery Bites” with Karin Lewis. “Join host Karin Lewis, MA, LMFT, CEDS, for episodes featuring candid interviews with experts in eating disorder and mental health recovery. Episodes focus on life beyond recovery, the good and the not-so-good, the successes and the challenges, and the authentic accounts of recovered lives. Not their whole story…just bites!”
-“Re:Thinking” with Adam Grant. “Adam believes that great minds don’t think alike—they challenge each other to think differently. His weekly show explores new thoughts and new ways of thinking.”
-“This Morning Walk” with Alex Elle and Libby Delana. “This Morning Walk podcast invites you to experience the transformative power of a simple walk.”
-“Maintenance Phase” – “Every other Tuesday, Michael Hobbes and Aubrey Gordon debunk the junk science behind health and wellness fads.”
-“Mind Your Fitness” with Thomas J Fowler. “Debunking the health & fitness industry.”
-“Rest is Resistance” byTricia Hersey. “From the founder and creator of The Nap Ministry, Rest Is Resistance is a battle cry, a guidebook, a map for a movement, and a field guide for the weary and hopeful.”
-“Spilling Open: The Art of Becoming Yourself” By Sabrina Ward Harrison. “We are all facing choices that define us. No choice, however messy, is without importance in the overall picture of our lives. We all at our own age have to claim something, even if it is only our own confusion. I am in the middle of growing up and into myself. This book is my life in progress.”
-“What Works” with Tara McMullin. “”Work” is broken. We’re overcommitted, underutilized, and out of whack. But it doesn’t have to be this way. What Works is a podcast about rethinking work, business, and leadership as we navigate the 21st-century economy.”
-“Without Fail” – “Candid conversations with people who have done hard things: what worked, what didn’t and why.”
Social Media Accounts
-@300poundsandrunning on IG
-@andreaanimates on IG. “Stop motion animator & fiber artist.”
-@barkcity_parker on TikToc. “Enjoy cute videos of our furry friends.”
-@lousydrawingsforgoodpeople on IG
-@crutches_and_spice on TikTok. Disability advocate.
-@strangewonderfulcreature on TicTok. Nonbinary circus athlete.
-@auntyskates on TicTok. 43 year-old woman learning to skateboard and is now a coach.
-@movementbydavid on TicTok. Fun scalable mobility training.
-@kiraonysko
-Javeno McLean @j7healthjaveno on IG
-Kaylee Bays @slayleebays on IG
-@case.kenny on IG
-@johannakulp.lcsw on IG. “Empowering parents to embrace a healthy body image & to teach their kids to do the same.”
A lot of people get their best ideas in the shower–I get most of my ideas when I’m running. Take this blog post, for example. I was spending some quality time with a treadmill at the kind of gym that features gray exercise machines lined up in rows as far as the eye can see. Not the most exciting place in the world to be. I put in my headphones to listen to my favorite running playlist and pretty soon my drab external world was replaced with an inner kaleidoscope of ideas, remixed conversations, and solutions to problems I’d been wrestling with for weeks.
I felt so inspired and wanted to write it all down. But…all I saw around me were drab, colorless humming machines. Fueled with endorphins, I wondered what gyms would be like if they offered people a creative outlet. I couldn’t possibly be the only person who feels energized to create after movement. Similarly, I know plenty of people who use movement to battle writer’s block, imposter syndrome, and other enemies of the creative mind. So, why do so many movement spaces feel closed off to creativity?
In most traditional fitness spaces, movement is considered to be an isolated activity. In a gym, you go there to use the equipment provided–treadmills, weights, and the like. In studios for dance, yoga, or group fitness, you go there to take a class on the modality being offered. In these spaces, you’re not exactly encouraged to stick around for social hour.
More importantly, movement in mainstream fitness is only deemed valuable if it feels like work. Creativity is about experimentation and play. There is a misconception that creativity and work are opposites, and that introducing something “fluffy” like arts and crafts to a gym space would devalue or undermine the goals of the space.
For body positive fitness professionals, incorporating creativity into a movement space brings incredible value to your clients and represents a radical shift away from movement as a boring, painful, or obligatory health practice. Instead, clients can start to see movement as a one of many tools available to them that work together to promote Full Health. Here are three ways that you can start to bring creativity into your movement practice:
Clear Some Creative Space
Think about areas of your movement space that could host a creativity station. This could be as simple as a chalkboard, a space on the lobby wall, or a window that you keep dry erase markers next to. You can make creative prompts part of the practice, like “Draw how [your movement practice] makes you feel” or “What’s your favorite animal?” or just leave writing tools out for clients. Waiting for class to start is a great time to doodle!
Pair Movement with Art
Consider hosting special events that intentionally bring movement and creativity together, like a paper plane circuit relay. You could also partner with local organizations that offer art classes to develop programming like movement-based acting classes, yoga paint nights, or Weights and Watercolors.
Personalize Client Progress
If your clients like to use progress tracking, encourage them to include non-numerical ways of sharing their achievements. A journal that includes writing, drawing, stickers, or painting can help foster the relationship between movement and creativity. This can also help clients learn new ways to tell the story of their progress in ways that numbers don’t always capture.
What story is your company telling? Are you effectively communicating your company’s values? Do you practice the values you promote? In Expansive Marketing Practices, Kat Horzempa will explore ways to authentically communicate with the communities you serve through expansive marketing practices
Kat Horzempa (she/they) is the Co-Founder and Co-CEO, Operations of Body Positive Fitness a queer-led, fat-centered hybrid movement company based in Toronto, Ontario, Canada.
Kat is actively dedicated to building fat-liberated, anti-racist, gender-affirming expansive spaces for joyful movement. An administrative leader with a specialization in sales and marketing, Kat has spent over a decade in operations management in nonprofit and for-profit organizations. Their work has spanned the fitness, arts, education, manufacturing, and tertiary sectors.
Body Positive Fitness (@BodyPositiveFitness_) is a home for folks excluded from or unwelcome in mainstream fitness spaces—no matter your size, gender, disability or fitness level. Both online and in-person, Body Positive Fitness offers group classes, group training, personal training, running club, workshops and free community events, including a monthly book club hosted by Kat which highlights books from the body positive and fat liberation movements. In addition to being an ant-diet advocate, Kat is passionate about performing arts and has played many roles on and off stages in Canada and Spain.
Movement Break & Discussion Around What Toxic Fitness Is & Isn’t
with Vysh Sivakumaran, CPTN-PT
Vysh (vai-sh) (she/her) is a certified strength coach, trauma informed yoga instructor, & a fitness industry leader in the Toronto community — working to create inclusive, body neutral, and accessible fitness, through 1:1, group, and corporate services within her online fitness community, Fitness in Place (FIP). With her powerlifting background and quick adaptation at the start of the pandemic, she was awarded Canfitpro’s Fitness Professional of the Year Award. She advocates passionately for representation in the industry for South Asian women, but more broadly, aims to be a voice for all people who may face barriers in the wellness. (Follow Vysh at @vy_she_lifts , @Fitness_In_Place, or on Linked in: https://issuu.com/canfitpro/docs/digital-jan-feb-22_layout/24)
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