The Staff

Michele Burmaster

CEO & President


With a Bachelor’s of Science in Education from the University of South Florida and 20 years of experience in the fitness industry, Michele’s life mission is to make fitness accessible to everyone.

After an intentional period of dramatic weight loss, she recognized the disordered practices and extremes in the fitness industry causing people more harm than good for their overall health. She devised the BPFA Seven Pillars to help guide trainers from all around the world in making their fitness practices accessible, approachable, fun communities that operate within scope of practice and are focused on full mental, emotional and physical health. The mission incorporates body positive environments – free of judgments or assumptions.

Janelle Burmaster

CFO & VP of Administration


Janelle has previously served on the board of Surf City Fit Club, inc. as acting Secretary and CFO where she established the company’s best practices. In her current roles with the Body Positive Fitness Alliance, she is working to maintain growth at a steady pace through solid fiscal strategy.


When she’s not logging time at the calculator, Janelle enjoys painting and spending time with her family, which consists of her CEO wife and their two adorable pups.

Maria DeMesa

CDO & VP of Global Branding


Maria is a freelance Graphic + Web Designer based in the Bay Area of California. She has been working with Michele since 2014 doing various projects such as helping grow Surf City Fit Club’s presence online, updating her DisruptYourDiet website, and now with (most) everything Graphic & Web for BPFA.

When she is not sitting behind a computer, she is busy being a single mother to her spunky 5-year-old daughter and training with Kettlebells. She also enjoys baking and cooking at home.